Whole Foods Metuchen

Metuchen, NJ is nicknamed, "The Brainy Borough", so when Whole Foods wanted to set up shop, they needed to evoke this message to their newest location. We were tasked with an entire store decor set. Signage, graphics, typography, and everything else that goes into making a stand out grocery store.

Store departments were broken down into individual elements, each started with
an overall elevation with all necessary graphic elements in place.

From there, each graphic element was intentionally detailed to scale. Materials and
manufacturing process were recommended for the final build.

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