Toy Kingdom

Seoul-based department store chain Shinsegae wanted a wacky explosion of whimsy and childlike wonder in the form of a toy store. Toy Kingdom is the result of that hard work. Not only did I develop crucial locations like the Fun Tunnel, the store entrance, and the cashwrap; but I also developed 4 store mascots to help lead children through the toy store of their dreams

Kevin the Cat greets every guest at the front of the store

Blok, Fuzzy, Squishi and (my namesake) Kevin the Cat

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